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As 2012 rolls to a close, I am delighted to have the opportunity to talk to you about PowerDMS. This year has been a big year for us, and 2013 is going to be even more exciting. Though our company has grown a lot, we remain a tight-knit family filled with incredibly passionate and talented people. Every one of our teams, from marketing to customer care, has the desire to not just meet but exceed your expectations.

That is why I am pleased to say that with this growth we have been able to focus on the user experience of our product more than ever before. Toward the last quarter of this year we undertook a rather large project to re-imagine the interactions for working with documents in PowerDMS. Our goal with this project is to provide you with the powerful tools you have come to expect from PowerDMS in an elegant, uncluttered workspace.

Throughout this process we have used many tools to help us strive for the highest quality product we could deliver. We established personas to help us empathize and remain focused on your needs rather than personal goals. Paper prototypes have been critical to visualize interactions and to critique and challenge each other’s designs. Iterating on rapid prototypes led us to a holistic and unified interface that will provide a consistent and predictable experience despite the complexity of certain features.

Another way we have been striving for the best possible experience is the utilization of usability testing. During various stages of the design process we have presented prototypes to users along with a series of tasks. As the user goes about accomplishing each task we are able to observe instances where they may struggle. This provides us with invaluable feedback on issues which we can then address. And thank you again to those of you who have joined us for usability testing. Your participation really has been invaluable.

I hope that you have enjoyed learning a little about our design process and I look forward to sharing more with you in the future. Many exciting things are happening with PowerDMS and we will continue to strive to provide you with the best service possible.