Law Enforcement Guide to

Social Media

A step-by-step guide to creating and optimizing your agency’s Facebook page.

Build trust with your community online.

We analyzed Parker PD's Facebook page and talked to PIO Josh Hans to create this guide of actionable social media best practices.

In the guide, we’ll cover how to:

  • Optimize your page with essential contact information and a professional look.
  • Reply to public inquiries and engage the community with empathy and professionalism.
  • Specific examples of posts that resonate with community members and how to develop a good posting strategy.
  • How to set standards and policy around Facebook use, professionally and personally.

Officer checks his phone.

"Research the optimal frequency to post on a specific social media platform and balance that with the level of staffing supporting your social media program."

  • Josh Hans, PIO
  • Parker Police Department